Rad Vida

Rad Vida started in the dirt, the salt air, and the quiet moments under the open sky.

Born along the Southern California coast and grounded in rural Texas, our brand bridges effortless West Coast cool with a rugged coastal prairie aesthetic. With family roots in Oaxaca, Mexico, our love for vibrant artisan craftsmanship, rich textures, and handmade traditions is woven into everything we make—from hand-woven serape patterns to bold embroidery on washed indigo denim.

We split our pieces into two distinct moods:

• The Sun Collection: High-energy graphic tees, bright colors, and vibrant coastal streetwear built for sun-drenched days.
• The Soil Collection: Grounded neutrals, rich earth tones, and cozy hoodies made for slow, laid-back moments.

From classic foam trucker hats to soft pullovers, Rad Vida is crafted for real life, high spirits, and everyday adventures.